Jonathan Ive er designsjef hos Apple. Han har hatt ansvaret for utviklingen av en rekke produkter som har endret industrier og vår måte å omgås teknologi, musikk, ideer og hverandre på. En interessant mann med stor innsikt og spennende tanker.
«Designing and developing anything of consequence is incredibly challenging,» says Ive. «Our goal is to try to bring a calm and simplicity to what are incredibly complex problems so that you’re not aware really of the solution, you’re not aware of how hard the problem was that was eventually solved.»
«Simplicity is not the absence of clutter, that’s a consequence of simplicity. Simplicity is somehow essentially describing the purpose and place of an object and product. The absence of clutter is just a clutter-free product. That’s not simple.
“I think subconsciously people are remarkably discerning. I think that they can sense care.”